New Age Philanthropy

A new age in philanthropy is coming with companies not just throwing money at charities to make themselves look good but actually making an effort to help the needy and involve their employees aswell. Companies are now looking at better ways to use their good will budgets to see results within their communities.

Companies looking for new ways to give
"When Islandia-based CA Inc. promoted Anne Marie Agnelli to the newly created post of vice president for community and public affairs a little more than a year ago, the company had a traditional corporate giving program: grants to small nonprofits, scattered volunteer opportunities for employees, and sponsorship of local events.

The software company's employee volunteer programs were "run locally in some offices," she said. "There were some team projects, but no consistency."

Her first move was to hire a consultant to do a "social responsibility audit" that she hoped would help the company make the most of its $11-million annual corporate giving budget." Newsday

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