Advertising the Unusual Way

The old idea's of mass marketing are coming to an end, with people often ignoring large events whether due to lack of interest or our busy lifestyles always demanding more time to accomplish our goals.

Famous advertising man Morris Hite, said it best with "There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den." That means focusing on the individual is in and mass marketing is out. With plenty of thought, planning, and patients a bit of unusual advertising could take you along way.

These idea's can certainly apply to anything you want to advertise for:

• Door-hangers on doorknobs.
• Flyers under windshield wipers
• Purchased word-of-mouth
• Virtual showroom
• Nighttime silhouettes
• T-shirts and vests
• Hand stamps
• Publicity stunt
• Self-publish a book
• Spray-painted signs

Check out the full article for more info on these advertising strategies...

10 Unusual Ways to Advertise
"Media fragmentation is accelerating. Mass media is losing its mass. The Grammy Awards and Winter Olympics were once regarded by advertisers as vast oceans of interested viewers. This year America yawned and ignored these events completely; too much to do, too little time".

Entrepreneur, Sales and Marketing

# Entrepreneurial News